Custom Jewelry Design Process
Our process is collaborative, guiding you from concept to completion with expert craftsmanship. Every detail is thoughtfully refined to ensure a result that feels truly unique and lasting.
Turn your ideas into finely crafted pieces designed with precision and care. Each creation is tailored to reflect your personal style and meaningful moments.
STEP 1
Consultation
Every piece begins with a conversation. At our San Francisco studio on Brannan Street, we sit down with you to understand your vision, your story, and the occasion behind it, whether you arrive with sketches, inspiration photos, or just a feeling you want to capture. Walk-ins are always welcome, and we'll talk through style, timeline, and budget so the path ahead is clear from the very first step.
STEP 2
Stone Selection
The heart of your piece deserves the right center. As a longtime diamond dealer in the SF Gift & Jewelry Center, we'll guide you through GIA-certified diamonds and gemstones hand-selected for cut, color, clarity, and character, helping you weigh quality against budget without the typical retail markup. You'll see and compare options in person, right here in San Francisco, so the stone you choose is one you'll love for a lifetime.
STEP 3
CAD Design
Next, your idea becomes a precise, three-dimensional reality. Using advanced CAD technology, our designers build a detailed digital model of your piece that can be viewed and refined from every angle.
This is where proportions, settings, and the finest details take shape before any metal is ever touched.
STEP 4
Approval
Nothing moves forward without your blessing. We'll review the design together, often producing a wax or resin model so you can see and even try on the piece before it's made.
We refine until every detail is exactly right, because this is your design, and your approval is what sets production in motion.
STEP 5
Production
With your approval in hand, our master craftspeople bring the piece to life. Through the time-honored lost-wax casting process, your design is cast in your chosen metal, then your stones are expertly set and the piece is polished and finished by hand.
Every step is completed in-house, with meticulous care and inspection at every stage.
STEP 6
Final Piece
At last, the moment you've been waiting for. After a final inspection to ensure it meets our highest standards, your one-of-a-kind creation is ready to be placed in your hands.
It's more than jewelry, it's your story, made to be treasured, and a piece of San Francisco craftsmanship that's been trusted by the Bay Area since 1988.
Ready to book your consultation with us?
Bespoke Aftercare Service
Use a soft cloth with mild soap and lukewarm water. Gently clean the piece and dry it completely before storing. Avoid harsh chemicals to preserve shine and finish.
Yes, but it depends on the design and materials. We recommend removing it during heavy physical work, swimming, or exposure to chemicals for long-lasting beauty.
Yes, we provide resizing and minor adjustments for most custom pieces. Our team ensures the fit remains comfortable without affecting the design integrity.
Store each piece separately in a soft pouch or lined box. This prevents scratches, tangling, and unnecessary wear over time.
Avoid contact with perfumes, lotions, and cleaning agents. Also remove jewelry before workouts or sleeping to maintain its original condition.
Bespoke Pieces FAQ
The timeline varies depending on design complexity, but most bespoke pieces take between 2 to 6 weeks from concept to final creation.
Yes, you can share sketches, inspiration images, or even a simple idea. We refine it into a professional design tailored to your vision.
Absolutely. We share design concepts and details for approval before moving into production to ensure everything matches your expectations.
Yes, you can select from a curated range of precious metals and gemstones to create a piece that suits your style and budget.
Pricing depends on materials and design complexity. While bespoke pieces are tailored, we ensure transparent and fair pricing at every stage.
Yes, we specialize in redesigning heirloom jewelry, transforming sentimental pieces into modern designs while preserving their emotional value.